Codes and conventions of my radio and print advert

Our plan was to use the voiceover for the radio advert as well.


This was our final radio advert.
Script for Radio Trailer

-00.00 - 00.02 'I have a Passion for Fashion' Clip

- 00.03- 00.06 Vox Pops - What have you bought today?

-00.07- 00.12 Voice Over

-00.13 -00.25 - Clips from interviews and voxpops

-00.26-00.30 - Voice over - Ident, time and date, slogan.

-00.30-00.32 fade music out.

Lady Gaga - Fashion playing over the top throughout. We shall place our radio advert on large city radio stations at main commuting times from 8-10am, lunchtime, and 3-6, as this is when our target audience often listen to the radio,commuting to work or school etc.

Codes and Conventions of a print advert

Usually one image which is simple but relevant to the topic
Ident at the bottom right of the image
Titles at the bottom left of the image
Simple graphics used to inform the audience but not go into too much detail
Limited amount of colour used
Limited amount of text



All these codes and conventions of a print advert are the factors that need to be considered when creating a print advert. By including these things in my print advert, it will ensure that the audience will know the theme of my documentary, whilst at the same time telling them the information they need to know, this including the channel of the programme the documentary will be featured and the time and date.



These images shown below are examples of print adverts. This is supporting the codes and conventions showing evidence of the different features needed and a guideline for what i need to consider when creating the one for my own documentary.

When planning the ideas for our print advert, we brainstormed different themes that we could use to do with fashion. Our ideas were as such: Titles of shops, people shopping, clothing items etc. Our final idea was going to be simle. We used red writing and a white background with a person holding a large shopping bag. On the shopping bag is the title of our documentary, we beleieve this is effective as it gets straight to the put of what the documentary is going to be about.