research for documentary

Primary Research
We have gathered primary research together such as interviews for our documentary. We have rung many different shops to try and get interviews some saying yes and others saying no. We managed to get interviews with Lemon tree in stockton heath, Dolly daydream in warrington town centre and afflecks in manchester where they have many different types of shops on all four floors we can interview at. This would be a great help as it is all differnet types of fashion we are looking at.



The main locations we are going to to film our documentary is Warrington town centre for our voxpop questions and to visit the shop dolly daydream and to get shots of different types of people and different types of shops. We are also visiting the city of manchester. This is because we have interviews at afflecks palace. (http://www.afflecks.com) This location will help us as it is a very diverse city with mnay different types of people and fashion. Another location is stockton heath as we are visiting the shop lemon tree (http://fashione.co.uk) to interview an empolee. This is very local to our college so that will help us to be quick with filming and traveling with the camera will not be a problem. We will use voxpop questions in manchester and stockton heath also.



Mice en scene is another big part for our documentary as it gives meaning and makes the topic more important. Props we will use will be fashion garments and products to show the latest fashion in different shops. We are having the voxpops questions asked in town and city centres this is because the location relates to the questions and it gives the audience a real feel for high street fashion. This means the background

Secondary research

We will look at youtube videos focusing mainly on fashion shows. For example- http://www.youtube.com/watch?v=XQns6xRXnLI These shows depict the styles that are new in 2010. As you watch the clips on youtube, you notice firstly that most of the models used are of a slim build, this in our opinion portrays a vision of what females and males think they should look like. Our questionnaires show that mainly women follow this trend of thinking that the way to look is slim, which overall means that they might try many approaches to get this look. As well as women fashion shows, we also looked on youtube for male shows,for exmaple- http://www.youtube.com/watch?v=AheArNSF7YM this proven to be useful in finding but the way men are portrayed in most of the clips we found are not as what males in working class society feel they should be.

This meant that in fashion shows the designers would depict there ideal male and draw what they felt would best describe the wear. This still appeals to some males and made them feel they needed to change there dress sense in order to stay with the trend that is fashion. This was also a choice as male and female fashion shows are sometimes inter-related to show equality in society.

We also looked at videos of shops opening their stores for sales,for exmaple-http://www.youtube.com/watch?v=7soo1uTfzZw this proven to be big events for the stores that have the fashion sales and also for the people that like sales. We noticed they line up in hundreds in populated areas.

We have looked at a number of films, examples being “sex and the city” http://www.youtube.com/watch?v=fcVjzC4xDpg
and also “The devil wears prada” http://www.youtube.com/watch?v=zicgut4gpwU we have discussed the way that they show fashion in films and relate to day to day lives of people involved with fashion and how they go about with fashion. By making films about fashion we thought that more people would be enticed to buy more fashionable clothing. This makes a target audience wider and allows more fashion to be thought of for future clothing ranges.

Cosmopolitan or Vogue are known to be the most popular fashion magazines. This is because they have the highest fashion range and show the latest fashion which is being released in the next few months.

we eventually came to the thought that fashion as a whole, has the possibility of changing the lives of many people, either by stereotypical values or by people placing fashion as a set life.